Essential Products

Essential Products

DeadcompetitionConsumer

Andy Rubin's premium smartphone company that failed to break into a saturated market.

ConsumerPalo Alto, United StatesFounded 2015essential.com
$330.0M
Total Raised
1
Funding Rounds
4
Known Investors
expired
Domain Status

What went wrong

competition
Date of death
February 12, 2020
Lifespan
5 years
Capital burned
$330.0M

Andy Rubin's premium smartphone company that failed to break into a saturated market.

Funding Timeline

Series BLead
$300.0MJun 2017

Investors

$75.0M
Reid Hoffman

Greylock Partners

$75.0M
$75.0M
Keith Rabois

Founders Fund

$75.0M

Domain Info

Domainessential.com
Statusexpired